Our Brand Identity
These guidelines ensure our brand remains consistent, recognizable, and impactful across all platforms and touchpoints.
Color System
Our color palette reflects our brand values and ensures visual harmony across all platforms.
Primary Colors
#4180E9
Innovation
Pushing boundaries with cutting-edge technology
#4ACA3F
Growth
Sustainable development and continuous improvement
#FB7B05
Energy
Dynamic and passionate approach to challenges
#E94646
Impact
Making a real difference in people's lives
System Colors
#09090B
Background Dark
#26292F
Surface Dark
#FFFFFF
Background Light
#363636
Surface Light
Typography
Our typeface selection ensures clarity and readability while maintaining brand consistency.
Inter
Used across all digital platforms and marketing materials
The quick brown fox jumps over the lazy dog400 Regular
The quick brown fox jumps over the lazy dog500 Medium
The quick brown fox jumps over the lazy dog600 Semibold
The quick brown fox jumps over the lazy dog700 Bold
Usage Guidelines
Follow these guidelines to maintain brand consistency across all applications.
Logo Usage
- Maintain clear space around logos
- Never alter the logo colors
- Use appropriate logo versions for different backgrounds
- Maintain minimum size requirements
Color Application
- Use primary colors for key elements
- Maintain proper contrast ratios
- Follow accessibility guidelines
- Use system colors appropriately
Typography Rules
- Maintain hierarchy in text elements
- Use appropriate font weights
- Ensure readability at all sizes
- Follow spacing guidelines
